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Our mission is to power a brighter future together. One that is safe, smart, and sustainable.
The Role:
Vivint is seeking a dynamic Marketing Automation Manager to enhance our in-house Customer Marketing team. This role requires collaboration across the Marketing organization to craft and execute marketing campaign journeys utilizing our email-sending platform (Braze/Marketing Cloud).
The ideal candidate will create customer-focused programs aimed at engaging, nurturing, and upgrading our existing customer base. They will analyze results, offer strategic recommendations and solutions for program improvement, and integrate key systems and data seamlessly.
Responsibilities:
- Lead End-to-End Workflow: Oversee the marketing automation workflow, including strategic and data planning, journey and tracking creation, audience targeting, associated SQL, personalization or segment execution, and post-send analysis.
- Journey Maintenance: Ensure the maintenance and data cleanliness of live customer-focused journeys. Responsible for data cleanliness and owns QA process.
- Data Architecture: Collaborate on internal data usage in customer marketing, leveraging data to drive performance and regularly reporting findings.
- Segmentation and Analysis: Perform SQL and other customer segmenting functions, collaborating with the customer marketing team to understand and execute goals.
- Communication and Testing: Maintain effective communication with stakeholders, conduct A/B tests for email campaigns and landing pages, and optimize workflows accordingly.
- Broadcast Email Development: Drive the development of regularly scheduled broadcast emails, defining target segments, and requirements and coordinating with content strategy to meet deadlines.
- Stay Updated: Keep abreast of email and SMS marketing trends to ensure relevance and effectiveness as well as technology knowledge to inform assessibility.
Essential Functions/Responsibilities:
- 40%: Marketing automation journey creation, maintenance, and optimization.
- 30%: Strategy and planning.
- 20%: SQL and other data comparison and research work.
- 10%: Data analysis and reporting.
Required Skills:
- Proficiency in Salesforce Marketing Cloud, Braze, or other marketing automation platforms.
- Experience with SQL, HTML, CSS, and CRM systems.
- Strong digital marketing knowledge and effective communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Required Experience:
- 3 - 5 years in marketing technology and operations.
- 3 - 5 years of technical expertise in marketing automation tools.
- 4+ years across various digital/commerce technologies and platforms.
Learn about the and why it's a great place to grow your career!
Here are some highlighted perks you should ask us about:
- Free daily lunch and drinks on site
- Paid holidays and flexible paid time away
- Employee/Friends/Family Discounts
- Onsite health clinic, gym, gaming tables
- Medical/dental/vision/life coverage & 24/7 Medical Hotline
- 401(k) + Employer Match
- Employee Resource Groups
WORKING CONDITIONS:
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.SAFETY:
Vivint enforces a safety culture whereby all employees have the responsibility for continuously developing and maintaining a safe working environment. Each new employee is responsible for completing all training requirements. Additionally, the employee must accept they have responsibility for maintaining the safety of themselves, their co-workers, and the public. Employee must adhere to all written and verbal instructions, promptly report and correct all hazards or unsafe conditions, question non-standard operations or unmitigated hazards, and provide feedback to management on all safety issues.If you are an active Vivint employee, please apply through Workday by searching "Find Jobs".